Since we Started

We Chose Courage

Creativity And  Truth

To be the cornerstones of our work process and relationship with you. And we have respect and love before creation as our committed and highly diverse teams' mantra. Maybe we're not magicians, but we definitely have what it takes to create and manage successful brands.

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The Founders

The Lads Who Started It

Mohamed Al-Shahawy

Strategist - Founder

Mohamed Al-Shahawy, also known as the "business opticist," is a genuine strategic planner, marketing consultant, speaker and mentor that excels at finding the right lens for businesses to focus and achieve goals.
Combining professional leadership, marketing strategy, business development, and more than 12 years of experience, Mohamed consulted many professional businesses like yours in MENA to see through their targeted markets and develop their greatness.

Dimitrije Mikovic

Art Director - Co Founder

Dimitrije Mikovic was born in Belgrade, Serbia in 1990. His design career started when he was 19. He studied at High School of Applied Arts in Belgrade, at the Polytechnic College of Applied Arts he graduated on the Graphic design. From 2011 he works as a freelancer graphic designer. He works in the domain of visual communications and design but mostly dedicated to creation of strong identities and branding.